When companies choose a CRM, they typically compare features and license price. In practice, a business does not pay for a CRM account — it pays for a working operating system for the company.
The correct metric is Total Cost of Ownership (TCO): licenses, communications, integrations, automation, and everyday collaboration tools used by employees.
Why Bitrix24 is often miscompared
Many well-known platforms — Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Zoho — are primarily sales-centered CRMs.
Bitrix24 combines CRM, collaboration, project management, communications, contact center, and workflow automation in one environment.
As a result, comparing only CRM features leads to incorrect economic conclusions.
The Key Difference: Licensing Model
The typical US/EU CRM pricing model is per user (per seat). Each new employee increases monthly cost.
Bitrix24 uses organization-based pricing (within plan limits). As team size grows, the effective cost per employee decreases.
License Cost Comparison: 10, 50 and 100 Employees
What Actually Gets Added Around a CRM
In real companies, CRM never operates alone. Organizations typically add multiple surrounding services.
Total Cost of Ownership Example (50 employees)
HubSpot: $1,000 CRM + $1,550 additional tools = ~$2,550/month
Salesforce: $1,250 CRM + $1,550 additional tools = ~$2,800/month
Bitrix24: ~$87/month because communications, tasks, and automation are included.
Where Bitrix24 Makes Sense
Companies with 10–500 employees
Organizations needing operational transparency and process control
Businesses seeking a unified workspace instead of multiple disconnected tools
Where Alternatives May Be Justified
Large enterprises with complex IT architecture
Heavy custom development environments
Situations where CRM is used only by a sales department
Conclusion
Bitrix24 cannot be accurately compared purely as a CRM.
The real comparison is: a stack of business applications versus a single operational platform.
The economic advantage comes not from a cheaper license but from reducing the number of systems and the overall cost of ownership.
.